LEADERSHIP TEAM

AFZ

LEADERSHIP TEAM

ENG. ALI BIN TOWAIH ALSUWAIDI

Director General

H.E Engineer Ali Abdulla Bin Towaih Al Suwaidi is the Director General of Ajman Free Zone (AFZ). During his career that spans more than 25 years, Eng AlSuwaidi has worked with government departments, economic authorities, and local and international entities and has held leadership positions across various vital sectors, thereby has extensive professional experience and leadership experience.

Al Suwaidi started his career in the downstream in energy sector in Emirates General Petroleum Corporation and then stepped up in the upstream energy by working in Marketing and Operations at Dolphin Energy. Subsequently, he moved to the investment and business sector as Executive Director of Energy and Environment Park in TECOM Group, a Dubai Holding company. At that stage, he got involved in the Green Building construction and sustainability sectors at the TECOM Investment Group. He also was selected to Chair the Emirates Green Building Council (EmiratesGBC). Later Eng AlSuwaidi joined the Marine and maritime Industry and served as the Vice President for Commercial, Procurement and Project Management at Drydocks World and as the General Manager of Dubai Maritime City (DMC) before taking on the role of General Manager at AFZ in May 2020.

Throughout his long and successful career, AlSuwaidi has handled numerous responsibilities and performed additional duties at local and international entities, such as his memberships in the technical committee of the Japanese Classification Society (ClassNK) and Emirates Classification Society (Tasneef), and a Vice Chairman for UAE Shipping association.

AlSuwaidi possesses entrepreneurial capabilities and has extensive experience gained through many years of service in various sectors, mainly energy, technology, construction, sustainability, project management, supply chain, logistics, maritime, business and investment, among others. He is known for his dedication to official duties and his ability to lead teams to the achievement of set objectives and goals. He has effectively contributed to the development of overall performance and improvement of work environments within various entities and organizations that he worked with, by applying international best practices, enhancing internal communication between departments, and strengthening strategic cooperation and close coordination with partners and stakeholders alike.

Al Suwaidi holds a Bachelor of Science in Electrical and Electronics Engineering from the Wentworth Institute of Technology (WIT) in Boston. He completed his studies and graduated with High Honor from WIT in 1992.

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FATMA MOHAMMAD SALEM

Executive Director of Operations and Customer Relations

Fatma Mohammed Salem is the Executive Director of Operations at Ajman Free Zone, bringing 20 years of experience working in Free zones and specialized in running large operations and investment management with an eye focused on excellence.

Fatma has led various initiatives aimed at enhancing the Free Zone’s competitiveness and attractiveness to investors from various industries. Throughout her career working in several government entities, she has been instrumental in supporting the organizations’ adopt digital transformation and promote an easy and convenient experience for businesses and entrepreneurs. She has also initiated the ‘Integrated Services’ concept for Ajman Free Zone, a gateway which offers a range of services that help investors gain key advantages and support them in maintaining and growing their operations.

Fatma is a post graduate in Business Management from Higher Colleges of Technology and a graduate of “ UAE Women Leaders program ” by Dubai Women establishment in 2010, she has achieved many accolades, recognition and accomplishments in her career such as ‘Winner of the Emirates Women Award’ in the Leadership category by Dubai Quality Group and received the honor from His Highness Sheikh Ahmed Bin Saeed Al Maktoum in 2016. She has been considered as an Innovation Leader and shortlisted in 2014 by Dubai Model Centre for the ‘Hamdan Bin Mohammed Smart Government Award’. She has been leading for the last four consecutive years in driving innovation and efficiency in services.

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SHEIKHA ABDULLA ALNUAIMI

Executive Director of Marketing & Sales

Sheikha Abdulla AlNuaimi has worked across a variety of Ajman Free Zone departments in different fields, over a 12 year period, before becoming Executive Director of Marketing & Sales. She is responsible for raising awareness of the organization amongst a regional and global audience, playing a key role in the identification of ripe markets and sectors and creating appropriate marketing strategies that position Ajman Free Zone as the preferred choice for investors to locate their businesses.

She is responsible for ensuring that appropriate communications are delivered to the relevant audience using the most effective channels. She creates and maintains opportunities to inter-face with prospective investors through a variety of showcases, events and special initiatives, regionally and on a global scale and she plays a key role in ensuring they have relevant information to help them in creating their business. She also ensures that the organization continually meets the needs of investor companies, enabling them to establish and sustain their businesses efficiently.

Sheikha has been credited with a wealth of awards during her time with Ajman Free Zone, including Project Manager Award (AJEP) in 2013, and she played a role in heading innovation team that translated the vision of supporting ideas and innovation leading to “The best organization in Innovation practices in the Emirate of Ajman in 2017 (AJEP) “. Beside that she had an experience being an assessor in number of government awards in UAE.

Sheikha is a graduate of Ajman Leadership Program 2018, and holds a Master of Business Administration degree in HR and Development from The Canadian University of Dubai and also a Bachelor of Computer Science degree from Ajman University. She is a Member of the Project Management institute, a Member of PMI Khaleej Chapter and a was a Member of the Board of Directors, PMI- UAE, as well as a Member of Dubai Quality Group.

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BASHAYER ALI ALKUMAITI ALSHAMSI

Executive Director of Investment

Bashayer brings to Ajman Free Zone a wealth of experience working within UAE economic and government organizations. Her experience includes positions at Ajman Chamber of Commerce and Industry, where she was Director of Ajman Center for Social Responsibility and Director of Strategic Planning.

Bashayer is not only a key leader but also an enabler of collaborations and partnership to drive investment forward. Her key skills in Project Management and Business Process Improvement are utilized in her role as Executive Director of Investment at Ajman Free Zone, where she is responsible for exploring new markets and opportunities, working strategically with private and public sector stakeholders and partners, to ensure that their needs are addressed and that growth objectives are met.

Her focus is on attracting and nurturing both regional and international investors, and she works closely with other departments to position Ajman Free Zone as the ideal location to establish and nurture business.

Working towards the ambitious goals of Vision 2021, Bashayer is experienced in motivating teams to continually achieve best practice, while remaining flexible and responsive to the changing needs of businesses, government departments and the wider economic landscape.

Bashayer holds an MBA in Human Resource Management from Canadian University, Dubai and a Bachelor’s Degree in Management Information Systems from The University of Sharjah.

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LAILA NASSER ALBADI

Acting Executive Director of Strategy

Laila Nasser AlBadi boasts over 12 years of professional experience in Strategy, Performance and Project Management working within semi and federal government entities, including the Prime Minister’s Office and Dubai Executive Council. Her career credits are numerous, and include her contribution to developing a new performance system for the UAE federal government and managing the Strategy Execution System for the Infrastructure sector for Dubai Government.

At Ajma Free Zone her responsibilities are focused on the key areas of Planning and Development, Performance for Delivering Strategy, and Innovation and Excellence, with the aim being to maintain the highest levels of performance and best practice across the organization.

Internally, Laila has played a key role in developing and implementing methodologies for performance measurement to ensure that departments and their teams function at their optimum level to serve investors’ needs. On an external platform, she acts as a facilitator of alignment initiatives between Ajman Free Zone, a wealth of government departments and investor companies, ensuring that businesses can prosper with appropriate support from the relevant entity.

Laila holds an MSc in Strategy and Innovation from The University of Southampton, UK, and a Bachelor in Science from Zayed University, specializing in Finance.

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ABDULRAHMAN HASAN ALJANAAHI

Executive Director of the Property Sector

Abdulrahman joined Ajman Free Zone as Executive Director of the Property Sector in 2018.  Prior to his senior position at Ajman Free Zone, he worked in the Department of Economic Development – Ajman from 2015 – 2017 as Head of Commercial Licensing, and from 1998 – 2008, in various positions in Ajman’s Municipality and Planning Department.   

Abdulrahman is in charge of leading the team that is responsible for the maintenance of AFZ’s facilities and infrastructure and ensuring compliance with rules and regulations in order to maintain optimum services and satisfy investors’ requirements. The Department is responsible for Health and Safety procedures and compliance concerning environmental considerations at the Free Zone, and internal co-ordination with related government departments, Engineering Projects department, Construction of the new Infrastructures and Facilities.

He is playing a key role in driving forward a sustainability agenda at Ajman Free Zone, central to which is the application of solar power, which is being installed across a range of facilities, and also eco-warehousing, which is slated to be delivered in 2020.  Ensuring the satisfaction of investors who are environmentally conscious and want to work within an infrastructure that is considerate of this is a key responsibility.  

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MOHAMED ALI ALSHAYA

Executive Director of Technology

Mohamed Ali AlShaya brings over 15 years of experience in Technology Management to Ajman Free Zone, his previous positions including those of Director of Planning & Implementation at DU and Head of Operation - Gateway Station at Thuraya.

Mohamed is responsible for developing and managing all of Ajman Free Zone’s technology related projects, and he has led our ambitious digital transformation initiative, resulting in our customers benefitting from the convenience of a seamless online system, incorporating a range of functions, from the registration and set-up process, through to accessing support services.

Mohamed also manages the day to day internal technical operations and performance across all departments and is responsible for the implementation of new and advanced technologies to ensure that Ajman Free Zone consistently offers best practice in all areas of digitization and e-services.

He holds a Bachelor’s degree in Engineering Management from Higher Colleges of Technology, Dubai and has a Higher Diploma in Applied Electronics & Computer Systems from Higher Colleges of Technology, Sharjah.

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